This is Marketing, by Seth Godin according to me provides an extremely bold outlook on how we live our lives; the culture, society, and economy as a whole. It uncovers the true nature of businesses, and how they should be run; from where they should start producing products until where they should have their production line ending.Continue reading
PESTLE stands for Political, Economic, Social, Technological, Legal and Environmental.
These factors influence every business (unless it is a home-based business) in some way. Running a successful business involves paying attention to all of these factors and making adjustments as needed.Continue reading
As the world grows, so will the need for subscriptions and recurring billing to keep businesses afloat. The reality is, in many emerging markets, these developments are foreign concepts, and challenges faced with subscription billing are major roadblocks in the way of success.Continue reading
A book about “doing it wrong” is exactly the sort of idea that would appeal to James Victore. He’s spent his life making art by first rejecting techniques and routines, questioning design principles, and finding new ways to get things done.Continue reading
A winning Go To Market (GTM) strategy is a competitive advantage that puts you ahead of your competition and increases your chances of success. This article will teach you how to develop one for your business using the GTM Strategy development process laid out below.Continue reading
This book is a must read for anyone who wants to make a difference in the world, by improving their community. Tribes provides exceptional insight into what it takes to attract and maintain an engaged following; and you’ll learn why marketing is really about human dignity. This book is certain to be one of the most influential books of our time.Continue reading
A loyalty ladder is a marketing concept that displays the steps a person takes before becoming loyal to a brand as they move through the stages of prospect, customer, client, supporter and advocate.Continue reading
For many marketers and business leaders, branding is the most difficult part of their job. In fact, they may not know where to start. To create a strong brand strategy, you first need to be clear on your value proposition – what do you uniquely offer? What makes your company stand out from all the competition? You need to define how you are different from other companies in your market space. And once you know what makes you unique, focus your marketing on these elements in order to create a distinct brand identity.Continue reading
A 5C analysis is one of the most popular tools used by product marketers to identify and quantify competitive threats. It’s a strategic tool that can help you understand where your product stands in comparison to others, so it’s important to get it right.Continue reading
In the 1960s Jerome McCarthy developed a marketing framework which in the 6 decades it’s been around, has become a staple of any marketing course. I am of course, talking about the 4Ps.